海角直播

海角直播鈥檚 petrochemical growth accelerates with strategic investments and Vision 2030

海角直播鈥檚 petrochemical growth accelerates with strategic investments and Vision 2030
As the Kingdom seeks to reduce its dependence on oil revenue, its petrochemicals sector has emerged as a cornerstone of its industrial strategy, playing a pivotal role in Vision 2030. Shutterstock
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Updated 06 October 2024

海角直播鈥檚 petrochemical growth accelerates with strategic investments and Vision 2030

海角直播鈥檚 petrochemical growth accelerates with strategic investments and Vision 2030

RIYADH: 海角直播鈥檚 rise as a global leader in the petrochemicals industry is a product of strategic foresight, substantial investments, and a commitment to economic diversification, experts have told Arab News.聽

As the Kingdom seeks to reduce its dependence on oil revenue, its petrochemicals sector has emerged as a cornerstone of its industrial strategy, playing a pivotal role in Vision 2030.

Strategic investments, advanced infrastructure, and cost advantages have rapidly positioned the nation as a global leader in chemicals and plastics production, significantly boosting the sector in just a few years.

Hector Casas, principal at Arthur D. Little Middle East, highlighted in an interview with Arab News that 海角直播鈥檚 petrochemical capacity is expected to 鈥渄ouble in the next five years, from approximately 75 million tonnes per year to more than 140 million tonnes per year.鈥




Hector Casas, principal, Arthur D. Little Middle East (Supplied)聽

The Kingdom鈥檚 access to competitive energy prices will drive this expansion and strengthen its position as a major player in the global petrochemical industry, making it exceptionally competitive in the sector.

鈥淭his growth encompasses projects in both basic petrochemical products and high-specialty products that add more value to the oil molecule,鈥 he said.

Nadim Haddad, partner in the Energy Practice IMEA and global head of Oil and Gas at Oliver Wyman, added: 鈥満=侵辈 is acquiring assets globally in the petrochemical industry that will further cement its role as a pioneer and leader of the industry.鈥

The global petrochemical market is expected to grow significantly in the coming years, driven by rising demand for plastics, chemicals, and advanced materials in emerging markets.聽

鈥満=侵辈 is strategically positioned to capitalize on these opportunities, reinforcing its status as a global petrochemical powerhouse,鈥 added Casas.

As part of Vision 2030, 海角直播 aims to diversify its economy, with the petrochemicals industry playing a key role in reducing reliance on oil and driving industrial growth through technological advancement and strategic partnerships.

Foundations of the petrochemical industry

The foundations of 海角直播鈥檚 petrochemical industry are deeply intertwined with the history of its oil and gas sector. Following the discovery of vast oil reserves in the 1930s, the Kingdom quickly recognized the potential of petrochemicals as a means to add value to its hydrocarbon resources.

The establishment of Saudi Basic Industries Corporation 鈥 also known as SABIC 鈥 in 1976 marked a turning point, as the Kingdom began to channel its abundant natural gas resources into the production of chemicals and plastics.




Nadim Haddad, partner in the energy practice IMEA and global head of Oil and Gas, Oliver Wyman (Supply).jpg

SABIC has grown into one of the world鈥檚 largest and most diversified chemical companies, with operations spanning over 50 countries. Its success is driven by a strategic focus on vertical integration within the hydrocarbon value chain, allowing the company to produce a wide range of petrochemical products at competitive costs.聽

This leadership not only reflects 海角直播鈥檚 natural resource wealth but also its strategic investments in infrastructure, research, and human capital development.

Casas emphasized the significance of 海角直播鈥檚 strategic investment in downstream petrochemical industries, particularly the acquisition of SABIC: 鈥淲ith the energy transition, the demand for oil as fuel will potentially start to decrease, while the demand for petrochemical-based products like plastics and synthetic fibers is increasing.鈥

He added: 鈥満=侵辈 is cognizant of this shift and understands that it possesses potentially more oil reserves than could be exploited, given expected trends in demand.鈥

Haddad highlighted the importance of the Kingdom鈥檚 integration with the oil and gas value chain which he said is built on the availability of feedstock to build an advantageous cost position on the global market.

鈥淛ubail Industrial City, one of the largest industrial cities with state-of-the-art infrastructure, played a key role in building the foundation that helped accelerate the growth of the petrochemical industry,鈥 Haddad explained.

Economic diversification and Vision 2030

The government鈥檚 focus on economic diversification is driving significant investments in the sector, including the development of new production facilities, the expansion of existing capacities, and the adoption of advanced technologies that enhance efficiency and sustainability.

Vision 2030 envisions 海角直播 as a global industrial hub, attracting foreign investment and fostering innovation in high-value industries. The petrochemicals industry, with its vast potential for value addition, is a key component of this vision.聽

The Kingdom鈥檚 strategic location at the crossroads of Europe, Asia, and Africa, combined with its state-of-the-art infrastructure, makes it an ideal destination for investors seeking to capitalize on the growing demand for petrochemicals in emerging markets.

Haddad underscored the importance of downstream investments in this strategy: 鈥淒ownstream investments in chemicals are one of the key pillars of 海角直播鈥檚 industrialization strategy, creating the link between the petrochemical industry and end uses.鈥

He went on to explain that these investments will allow 海角直播 to capture the economic value-add that it was previously unable to capture, localize value chains, reduce reliance on imports, and increase the diversification of its exports.

Expanding production capacity and technological innovation

海角直播鈥檚 petrochemical sector has seen remarkable growth in recent decades, with production capacity reaching approximately 118 million tonnes annually. This has been driven by continuous investments in infrastructure, technology, and capacity expansion.

The Kingdom鈥檚 focus on producing more advanced specialty products, such as performance polymers, engineering plastics, and high-value chemicals, reflects its commitment to moving up the value chain and capturing a larger share of the global market.

Technological innovation plays a crucial role in the competitiveness of 海角直播鈥檚 petrochemical industry. The Kingdom is investing heavily in research and development to drive innovation across the value chain.

SABIC鈥檚 dedicated R&D centers, located in strategic regions around the world, are at the forefront of developing new materials and processes that enhance efficiency, reduce environmental impact, and create value-added products.聽

As Casas pointed out: 鈥満=侵辈 is very active in R&D and technology in the petrochemical sector. SABIC鈥檚 R&D program and Home of Innovation are a clear showcase of this.鈥

Moreover, Saudi Aramco, the world鈥檚 largest integrated energy and chemicals company, is making significant strides in integrating its upstream and downstream operations.聽

The acquisition of a 70 percent stake in SABIC for $69.1 billion has further strengthened Aramco鈥檚 downstream capabilities, positioning it as a global leader in the production of petrochemicals.聽

Casas noted the strategic impact of this acquisition: 鈥淭he acquisition of SABIC by Aramco has not only positioned the latter as a major petrochemical player worldwide but also enabled significant optimization and synergies in procurement, supply chain, manufacturing, marketing, and sales.鈥

In terms of technological advancements, ADL鈥檚 expert highlighted four key fronts: 鈥淭he development of mega-scale oil-to-chemical complexes, the focus on high-specialty chemicals, the digital transformation to drive efficiencies, and the emphasis on emissions reduction and sustainability.鈥澛

These advancements are crucial for 海角直播 to maintain its competitive edge in the global market.

Strategic partnerships and international collaborations

海角直播鈥檚 petrochemical industry has benefited significantly from strategic partnerships and international collaborations. Joint ventures with leading global companies have been instrumental in bringing advanced technologies, expertise, and capital to the Kingdom.聽

These partnerships have not only enhanced 海角直播鈥檚 production capabilities but also facilitated the transfer of knowledge and technology, which is critical for the industry鈥檚 long-term growth.

One of the most notable examples of such collaboration is the Sadara Chemical Company, a joint venture between Saudi Aramco and Dow Chemical.聽

Established with an investment of $20 billion, Sadara is the largest integrated chemical complex in the world built in a single phase. The facility produces a wide range of value-added chemicals and plastics, many of which are being produced in 海角直播 for the first time.聽

Sadara鈥檚 success underscores the importance of international partnerships in driving innovation and expanding the Kingdom's petrochemical portfolio.

Haddad elaborated on the role of such partnerships: 鈥淛oint ventures and partnerships are not new to 海角直播's petrochemical sector; there is a rich history of collaborations that have significantly accelerated the industry鈥檚 development.鈥

鈥淭hese collaborations will facilitate the development of technologies that promote cleaner operations and products,鈥 he added.

Environmental sustainability and green initiatives

海角直播鈥檚 petrochemical industry is increasingly focused on sustainability and reducing its environmental footprint. The Kingdom is investing in technologies that improve energy efficiency, reduce emissions, and enable the production of more sustainable products.聽

Carbon capture, utilization, and storage is one area where 海角直播 is making significant advancements. By capturing carbon dioxide emissions from industrial processes and utilizing them in the production of chemicals and fuels, the Kingdom is reducing its carbon footprint while creating new revenue streams.

Green hydrogen is another area where 海角直播 is leading the way. The Kingdom鈥檚 abundant solar and wind resources provide a competitive advantage in the production of this fuel, which is produced using renewable energy sources.聽

The development of the Neom Green Hydrogen Project is a key component of 海角直播鈥檚 strategy to become a global leader in sustainable energy.聽

The project aims to produce 650 tonnes of hydrogen per day by 2025, making it the largest such facility in the world.

鈥満=侵辈's petrochemical industry is firmly committed to integrating environmental sustainability into its operations,鈥 Casas said, highlighting the Kingdom鈥檚 efforts in sustainability.

He added: 鈥淪ABIC, for instance, has committed to achieving carbon neutrality from operations under its control by 2050 and is actively pursuing carbon capture technologies to decarbonize its operations.鈥


Abu Dhabi index gains on oil surge, Dubai falls on profit-taking

Abu Dhabi index gains on oil surge, Dubai falls on profit-taking
Updated 18 July 2025

Abu Dhabi index gains on oil surge, Dubai falls on profit-taking

Abu Dhabi index gains on oil surge, Dubai falls on profit-taking

BENGALURU: Abu Dhabi index closed higher on Friday, supported by an increase in oil prices after the EU introduced new sanctions against Russia, while the Dubai index declined after investors moved to book profit on last five sessions鈥 gains.

Abu Dhabi鈥檚 benchmark index recorded gains for the fourth session with the index finishing 0.2 percent higher, led by a 1.7 percent jump in Emirates Telecom Group, while its biggest lender First Abu Dhabi Bank added 0.5 percent.

Dubai鈥檚 main index meanwhile fell 0.2 percent, ending a five-day winning streak after reaching its highest level in 17 and a half years during the previous session.

Losses were driven by a decline in financial sector stocks as Dubai鈥檚 top lender Emirates NBD Bank dropped 2.4 percent after three consecutive session gains, while Commercial Bank of Dubai slumped 3.6 percent.

However, budget airline Air Arabia rose by 0.8 percent, continuing its upward trend after Air Arabia Abu Dhabi announced plans to increase its operational capacity by 40 percent in 2025.

The Dubai index saw profit-taking on Friday, but its sustained rally last week has pushed the index to a key resistance level. Next week鈥檚 corporate earnings may provide the catalyst needed to break through this barrier, said Ahmed Negm, head of market research MENA at XS.com.

Dubai鈥檚 index went up 4.1 percent and Abu Dhabi鈥檚 rose 2 percent in their fourth week of gains, according to LSEG data.

Markets remain steady, supported by positive corporate earnings and stable oil prices, though global developments continue to have an impact on investor confidence, said Negm. 


Global Markets 鈥 shares rise as US consumer holds up, yen weak ahead of Japan vote

Global Markets 鈥 shares rise as US consumer holds up, yen weak ahead of Japan vote
Updated 18 July 2025

Global Markets 鈥 shares rise as US consumer holds up, yen weak ahead of Japan vote

Global Markets 鈥 shares rise as US consumer holds up, yen weak ahead of Japan vote

LONDON/SYDNEY: Global shares edged higher on Friday as robust US economic data and corporate earnings this week tempered tariff concerns for now, while the yen headed toward a second successive weekly loss ahead of a crunch legislative election in Japan on Sunday.

Stronger-than-expected US retail sales and jobless claims suggesting modest improvement in economic activity helped to push the S&P 500 and the Nasdaq to close at record highs on Thursday.

Asian and European shares followed suit with gains on Friday, with Asian shares outside Japan up 0.9 percent, while European stocks were last up 0.4 percent. Wall Street futures were also up around 0.1 percent.

A solid start to earnings season in the US 鈥 with companies including streaming giant Netflix beating forecasts 鈥 was also supporting investor confidence, said Eren Osman, managing director of wealth management at Arbuthnot Latham.

鈥淲e鈥檙e pretty constructive on the (US) macro backdrop ... We do see some scope for slowing growth, but not for anything material and that鈥檚 giving the markets quite a nice bounce,鈥 Osman said, adding the potential full impact of US tariffs was still in focus.

Alphabet and Tesla are among the companies reporting half-year results next week, which will further test the market mood.

The dollar was broadly flat against the yen at 148.65 but was down nearly 1 percent this week after polls showed Prime Minister Shigeru Ishiba鈥檚 coalition was in danger of losing its majority in the upper house election on Sunday.

Data on Friday showed Japan鈥檚 core inflation slowed in June due to temporary cuts in utility bills but stayed above the central bank鈥檚 2 percent target. The rising cost of living, including the soaring price of rice, is among the reasons for Ishiba鈥檚 declining popularity.

鈥淚f PM Ishiba decides to resign on an election loss, USDJPY could easily break above 149.7 as it would usher in an initial period of political turbulence,鈥 said Jayati Bharadwaj, head of FX strategy at TD Securities, adding: 鈥淛PY could reverse the recent dramatic weakness if the ruling coalition wins and is able to make swift progress on a trade deal with Trump.鈥

In currency markets, the US dollar index slipped 0.1 percent to 98.365, but was heading for a second successive weekly gain, bouncing from a 3-1/2 year low hit over two weeks ago.

Fed Governor Christopher Waller said on Thursday he continues to believe the central bank should cut interest rates at the end of this month, though most officials who have spoken publicly have signalled no desire to move.

Treasury yields were slightly lower. Benchmark 10-year US Treasury yields dropped 2 basis points to 4.44 percent, two-year yields also edged 2 bps lower to 3.90 percent.


Saudi bank loans hit $845bn as corporate lending booms

Saudi bank loans hit $845bn as corporate lending booms
Updated 18 July 2025

Saudi bank loans hit $845bn as corporate lending booms

Saudi bank loans hit $845bn as corporate lending booms

RIYADH: Saudi banks鈥 total outstanding loans reached SR3.17 trillion ($844.7 billion) at the end of May, an annual increase of 16.28 percent, according to the latest official data.

Figures released by the Saudi Central Bank, also known as SAMA, show that this marks one of the fastest annual credit expansions in recent years, underscoring strong economic momentum in the Kingdom.

The SAMA data revealed that business loans now comprise 55.35 percent of all bank credit, up from 52.87 percent a year ago.

Corporate lending surged 21.73 percent year on year to SR1.75 trillion, far outpacing personal lending, which rose around 10 percent to SR1.41 trillion.

This shift highlights how companies have become the dominant force in 海角直播鈥檚 lending landscape, as banks pivot from consumer finance to funding large projects and enterprises.

The Kingdom鈥檚 credit boom stands out within the region. Across the Gulf Cooperation Council countries, most banking sectors are expanding on the back of post-pandemic economic growth and government spending, but Saudi banks are leading the pack in loan growth.

A Kamco Invest report published in May found the Kingdom posted the region鈥檚 highest year-on-year loan growth in the first quarter of 2025, outpacing other Gulf markets.

This growth was broad-based across sectors 鈥 including construction, real estate, education, and transport 鈥 whereas some neighboring countries saw more subdued or narrowly focused increases.

The UAE, the region鈥檚 second-largest banking market, is also seeing solid credit expansion supported by its own infrastructure and economic reforms.

Gulf banks in general benefit from strong capitalization and government backing, which has kept credit flowing. The International Monetary Fund projects GCC economies to grow around 3.5 percent in 2025, with 海角直播, the UAE, and Qatar driving non-oil growth.

This trend aligns with the Kingdom鈥檚 Vision 2030 diversification plan, which emphasizes infrastructure, industry, and non-oil sectors. It also indicates that after a decade of mortgage-fueled expansion, banks are rebalancing portfolios toward commercial lending in response to market demand and government priorities.

This 鈥渟tructural hand-off鈥 means business lending is now the engine of Saudi banking 鈥 a significant change after years when consumer mortgages dominated credit creation.

Real estate dominates; education and transport soar

Within corporate lending, real estate developers remain the single largest borrower group according to SAMA data. Real estate activities accounted for 21.35 percent of outstanding corporate credit, totaling approximately SR374 billion in May.

This segment grew by a remarkable 37.7 percent annually, reflecting heightened demand for housing, commercial infrastructure, and mega-project development across the Kingdom.

海角直播鈥檚 ambitious construction boom 鈥 from new housing in major cities to giga-projects like NEOM, the Red Sea tourism resorts, and large mixed-use developments 鈥 has driven banks to significantly increase financing for land purchases, building, and property development.

According to a March report by real estate consultancy JLL, 海角直播鈥檚 real estate sector is set for sustained growth, driven by Vision 2030 diversification goals and robust non-oil economic expansion.

The construction sector recorded $29.5 billion in project awards in 2024, while the property market is forecast by the Real Estate General Authority to reach $101.6 billion by 2029, growing at a compound annual rate of 8 percent. 

Grade-A office demand in Riyadh surged, with vacancy falling to just 0.2 percent by the end of 2024 and average rents reaching $609 per sq. meter.

JLL noted that 326,000 sq. meters of leasable space was delivered in 2024, with an additional 888,600 sq. meters in the pipeline for 2025. The firm added that Jeddah is emerging as a competitive alternative, attracting regional and international firms, while rising office and logistics rents in both Riyadh and Jeddah indicate strong commercial demand.

The report also highlighted real estate tailwinds from upcoming mega-events like the 2030 FIFA World Cup and Expo 2030, which are expected to inject significant capital and further boost infrastructure development across the Kingdom.

Other major sectors in banks鈥 corporate portfolios include wholesale and retail trade, around 12.2 percent of corporate credit, utilities like electricity, water and gas of 11 percent, and manufacturing at 11 percent.

Each of these recorded healthy double-digit growth, supported by increased public and private investment and industrial reforms.

This includes lending to the utilities sector growing to SR196 billion, as 海角直播 expands power grids, renewable energy projects, and water infrastructure to meet rising demand.

Manufacturing loans 鈥 about SR191 billion 鈥 reflect ongoing expansion in petrochemicals, metals, and consumer goods production under diversification initiatives.

Crucially, some of the fastest growth rates were seen in smaller, emerging segments, highlighting shifting priorities. 

Education sector credit, though making up only 0.55 percent of corporate loans, jumped by over 48 percent year on year to around SR9.58 billion.

This was the highest growth of any sector, fueled by a national drive to expand and modernize educational institutions. 海角直播 is encouraging more private investment in schools, universities, and training centers as part of Vision 2030鈥檚 human capital development goals.

Transport and logistics is another booming area. Loans for transportation and storage climbed 43 percent year on year, reaching SR68 billion.

This reflects 海角直播鈥檚 push to become a global logistics hub, building new ports, airports, railways, and warehouses. Huge projects such as the expansion of Riyadh鈥檚 King Salman International Airport and the launch of a new national airline, as well as improvements in roads and shipping infrastructure, require significant funding.

The government鈥檚 National Transport and Logistics Strategy envisions $150 billion of investments in transport infrastructure by 2030, with 80 percent of these coming from the private sector via public-private partnerships and privatizations in airports and roadways.

Banks are playing a key role by lending to contractors and logistics firms involved in these ventures. The result is that transport and logistics finance has seen one of the sharpest upticks across all industries, second only to education in growth rate.

Going forward, Saudi lenders are expected to maintain a delicate balance, financing aggressive growth in the corporate sector while guarding against liquidity and risk pressures.


Oil Updates 鈥 prices rise after EU new sanctions on Russia

Oil Updates 鈥 prices rise after EU new sanctions on Russia
Updated 18 July 2025

Oil Updates 鈥 prices rise after EU new sanctions on Russia

Oil Updates 鈥 prices rise after EU new sanctions on Russia

LONDON: Crude oil futures rose on Friday while gasoil futures jumped to a 17-month high as investors weighed new EU sanctions against Russia.

Brent crude futures climbed 73 cents, or 1.05 percent, to $70.25 a barrel by 1:51 p.m. Saudi time. US West Texas Intermediate crude futures gained 83 cents, or 1.23 percent, to $68.37.

The premium on low-sulfur gasoil futures to Brent crude was up $3.50 at $27.27, the almost 15 percent increase lifting the spread to its highest since February 2024.

The EU reached an agreement on an 18th sanctions package against Russia over its war in Ukraine, which includes measures aimed at dealing further blows to Russia鈥檚 oil and energy industries.

Its latest sanctions package will lower the G7鈥檚 price cap for buying Russian crude oil to $47.6 a barrel, diplomats told Reuters.

The EU will also no longer import any petroleum products made from Russian crude, though the ban will not apply to imports from Norway, Britain, the US, Canada and Switzerland, EU diplomats said.

EU foreign policy chief Kaja Kallas also said on X that the EU has designated the largest Rosneft oil refinery in India as part of the measures.

Higher gasoil futures could be driven by an EU ban on fuel imports derived from Russian crude, UBS analyst Giovanni Staunovo said, as well as low inventories in northwest Europe.

The EU and UK have imported about 196,000 barrels per day of refined fuel from India so far this year, the majority of which was diesel, gasoil and jet fuel, according to data from analytics business Kpler.

Europe produces less diesel and jet fuel than it consumes, making it reliant on imports from other regions.

鈥淭his shows the market fears the loss of diesel supply into Europe, as India had been a source of barrels,鈥 said Rystad Energy鈥檚 vice president of oil markets, Janiv Shah.

Investors were considering the potential impact of the price cap change and vessel designations on crude markets.

Investors are awaiting news from the US on possible further sanctions after President Donald Trump this week threatened sanctions on buyers of Russian exports unless Moscow agrees a peace deal in 50 days.

鈥淯ltimately, it is now a matter of waiting for possible major changes in US sanctions and tariff policy,鈥 Commerzbank analysts said in a note.

The US has not backed Europe on the latest sanctions package, leaving the EU with limited power to enforce the measures.

鈥淲e expect limited impact from the lower price cap and tanker sanctions; landed prices for diesel in Europe could increase somewhat due to larger logistics issues to get products into Europe, but we think enforcement challenges limit the impact on flows,鈥 said BNP Paribas analyst Aldo Spanjer.

Prices could also have received support after Reuters reported that a restart of Iraq鈥檚 Kurdish oil exports is not imminent despite Iraq鈥檚 federal government saying on Thursday that shipments would resume immediately. 


Jordan tourism revenues climb 11.9% in H1 despite regional headwinds

Jordan tourism revenues climb 11.9% in H1 despite regional headwinds
Updated 17 July 2025

Jordan tourism revenues climb 11.9% in H1 despite regional headwinds

Jordan tourism revenues climb 11.9% in H1 despite regional headwinds
  • 海角直播 led the region with a 148% rise in international tourism revenue in 2024
  • Spending by Jordanians on outbound tourism rose 3.3% year on year

RIYADH: Jordan鈥檚 tourism revenues rose 11.9 percent year on year in the first half of 2025 to reach $3.67 billion, underscoring the sector鈥檚 resilience amid geopolitical tensions in the region. 

According to data from the Central Bank of Jordan, the growth came despite a slight setback in June, when monthly revenues fell 3.7 percent to $619.2 million, state-run Petra news agency reported. 

 Turki Faisal Al-RasheedDespite this, Jordan鈥檚 performance reflects a broader tourism surge across the Middle East, with a May release by the World Travel & Tourism Council showing the sector added $341.9 billion to gross domestic product and 7.3 million jobs in 2024, with projections of $367.3 billion and 7.7 million jobs in 2025. 

海角直播 led the region with a 148 percent rise in international tourism revenue in 2024, according to its Ministry of Tourism, while Oman, the UAE, and Qatar continued to attract strong visitor flows through investment, connectivity, and major events. 

Citing the central bank data, Petra said: 鈥淭ourism revenues from Asian visitors surged by 42.9 percent during the first half of the year, while revenues from European tourists increased by 35.6 percent, Americans by 25.8 percent, Arabs by 11.5 percent, and other nationalities by 43.0 percent.鈥  

It added: 鈥淐onversely, revenues from Jordanian expatriates visiting the Kingdom registered a modest decline of 0.8 percent over the same period.鈥 

Spending by Jordanians on outbound tourism rose 3.3 percent year on year in the first half of 2025, reaching $999.7 million, despite a 22.7 percent decline in June alone, when spending fell to $195.6 million. 

This comes on the back of a strong start to 2025, with Jordan welcoming 1.51 million visitors in the first quarter 鈥 a 13 percent increase from the same period last year 鈥 while receipts rose 8.85 percent to 1.22 billion Jordanian dinars ( $1.72 billion), according to the Ministry of Tourism and Antiquities鈥 first-quarter report. 

The recovery was further supported by the return of air connectivity, which had nearly disappeared in 2024. New agreements with European carriers expanded the number of low-cost direct routes to 25 this year, including 20 to Amman for the summer and five to Aqaba in the winter. These routes are expected to bring in around 270,000 travelers, the report added. 

Looking ahead, the ministry said it is developing a new National Tourism Strategy for 2025鈥2028, building on the previous plan and aligning with the country鈥檚 Economic Modernization Vision. 

The updated roadmap aims to diversify source markets, including China, India, Russia, Africa, and Southeast Asia, and promote high-potential segments such as medical, wellness, faith-based, adventure, and meetings, incentives, conferences, and exhibitions, or MICE, tourism.