º£½ÇÖ±²¥

º£½ÇÖ±²¥â€™s logistics and delivery sectors show increase in precision navigation, says what3words CEO

º£½ÇÖ±²¥â€™s logistics and delivery sectors show increase in precision navigation, says what3words CEO
Based in London, What3words is a global address system designed to identify any location with a resolution of about 3 meters. Supplied/What3words
Short Url
Updated 01 October 2024

º£½ÇÖ±²¥â€™s logistics and delivery sectors show increase in precision navigation, says what3words CEO

º£½ÇÖ±²¥â€™s logistics and delivery sectors show increase in precision navigation, says what3words CEO
  • What3words began operating in the Kingdom in 2018 and has since been implemented in several sectors
  • The UK-based company has signed agreements in the last year to partner with more Gulf-based companies

LONDON: º£½ÇÖ±²¥ is experiencing increased demand for precision navigation in the logistics sector as it becomes “an ultra-competitive area†where consumer service expectations are very high, according to an expert.

“Precision navigation is becoming a priority, especially for the logistics sector in the region, and if you want to divulge into º£½ÇÖ±²¥, particularly, as logistics is a very important part of any kind of business at the moment ... what we’re seeing is this trend where precision navigation is becoming a really key theme,†Chris Sheldrick, co-founder and CEO of what3words, told Arab News.

“It’s an ultra-competitive area and service expectations are becoming very high among consumers, people want to reduce calls they’re getting from delivery drivers, and they want to have a really good experience when they order online, and so, I think, especially now in º£½ÇÖ±²¥, we’re just seeing a huge trend toward how can I become far more precise about that location,†he said.




What3words has been implemented in several sectors in º£½ÇÖ±²¥, including emergency services, logistics, ride-sharing apps, delivery services, and giga projects. Supplied

What3words, a global address system designed to identify any location with a resolution of about 3 meters, began operating in the Kingdom in 2018.

It has since been implemented in several sectors, including by the Red Crescent for emergency services, along with logistics companies, ride-sharing apps and delivery services, in addition to being used by real estate developer ROSHN, who are rapidly developing and using it for their newly built properties in their communities and filtering out into private companies as well.

“We’re very proud to be part of that change which is happening in Saudi, around precision for navigation for all of these key industries of the on-demand economy and really hoping to thrive over the next few months toward the end of the year and with regards to the rest of the Middle East with the same (approach),†he said.

The UK-based company which was set up in 2013, has recently signed agreements in the last year to partner with more Gulf-based companies, while also enhancing existing cooperation deals and being more used by consumers, who are “getting what3words more ingrained in their daily lives,†Sheldrick added.

As part of the new partnerships, Saudi supermarket chain Tamimi Markets has adopted what3words for precise home delivery of groceries.

UAE-based ZAJEL Courier Services now also accepts what3words in the Emirates and º£½ÇÖ±²¥ to help improve delivery efficiency and enable retailers to offer more precise deliveries to their customers, making it the 23rd logistics company in the region to adopt what3words.

Last week, Kaafmeem, a Saudi fashion retailer specializing in women’s clothing, also partnered with what3words and the option has been added to the checkout page, so that customers can make sure they receive their goods to the correct 3 sq. meter entrance of their house, Sheldrick said.

“It’s a relatively small world around e-commerce, and we’re finding that the logistics companies themselves are recommending to retailers to add what3words on to the checkout page because they know that for themselves as delivery companies, it saves them time and money when they get that 3-meter precision, so I think we’re pretty cemented into the mobility, e-commerce and ecosystems there,†he added.




Chris Sheldrick, co-founder and CEO of what3words, said º£½ÇÖ±²¥ is seeing a trend where precision navigation is becoming a really key theme. Supplied

Sheldrick said the Gulf and Middle East have historically struggled with accurate addresses, but “it feels like now the whole region is uniting around this movement,†from the on-demand economy, ride-hailing, e-commerce, to grocery delivery, and being able to get to the entrances of people’s homes “first time every time,†and he feels that this is being supported by governments, industry and by consumers themselves.

“With some of our existing customers, let’s say (Emirati multinational logistics, courier and package delivery company) Aramex, who are the first delivery company in the Gulf to adopt what3words, there’s always more and more touch points as these companies grow the ways they need to integrate and what3words grows as well.

“At the moment, we are really focused on replicating the household name status that what3words now enjoys in the UK, into the Gulf region and especially in º£½ÇÖ±²¥.â€




What3words is looking to incorporate technologies so the pinpoint addresses are valid on the ground and become part of the aerial life and aspect as well. Supplied

With the Kingdom looking to lead the way in building smart and futuristic cities, developing electric vehicles, self-driving vehicles and drone deliveries, Sheldrick said that what3words is looking to incorporate those technologies so the pinpoint addresses are not only valid on the ground but become part of the aerial life and aspect as well.

“With a lot of the technologies which are coming into the region, there’s now approval for vertical takeoff and landing, let’s say taxis, there’s drone delivery, autonomous cars — now, in each of these cases, the precise location where you’re going to is incredibly important and (it is) incredibly important to be precise and not vague on those locations.

“So, we think that those are ideal places for us to partner, as these new industries effectively are built, what3words wants to be there right at the beginning as the regulations are being signed off that these can now be happening in everyday life as addresses must be more precise, this is a great opportunity for us to be getting established alongside these new technologies taking hold in KSA and the wider region.â€


Japan Park showcases art, culture at Riyadh’s Esports World Cup

Japan Park showcases art, culture at Riyadh’s Esports World Cup
Updated 15 July 2025

Japan Park showcases art, culture at Riyadh’s Esports World Cup

Japan Park showcases art, culture at Riyadh’s Esports World Cup
  • Japanese anime, manga, videos, and learning calligraphy at Boulevard City

RIYADH: Japan Park has become a major attraction at the Esports World Cup in Riyadh with its displays of anime, manga and video games.

Being held at Riyadh’s Boulevard City, visitors can wear traditional Japanese kimonos on entry and engage with actors wearing costumes of popular characters, including Gundam and Vegapunk.

The park also has traditional Japanese games, including Kendama and Go, dances, and stage shows inspired by well-known anime series.

Additionally, experts have been holding daily workshops on Japanese calligraphy, allowing visitors to learn more about traditional techniques, and how to write their names in kanji.

The park also features workshops on origami and uchiwa conducted by Japanese professionals.

The area has various restaurants, serving dishes including ramen, sushi, and mochi.

The Esports World Cup is an annual tournament that takes place from July to August.


From ‘What If?’ to ‘Wow!’ at Ithra children’s festival

The Children’s Festival, which runs until July 26 at Ithra, blends creativity, learning, play and discovery. (Supplied)
The Children’s Festival, which runs until July 26 at Ithra, blends creativity, learning, play and discovery. (Supplied)
Updated 14 July 2025

From ‘What If?’ to ‘Wow!’ at Ithra children’s festival

The Children’s Festival, which runs until July 26 at Ithra, blends creativity, learning, play and discovery. (Supplied)
  • The festival at Ithra offers shared space for children and parents to express curiosity, creativity

DHAHRAN: The inaugural Children’s Festival being held under the theme “What if?†at the King Abdulaziz Center for World Culture is designed to “inspire imagination, encourage connection, and make space for discovery,†an official told Arab News recently.

Nouf Al-Jama, the head of learning at Ithra, added: “The program invites children to express themselves, engage with their surroundings, and experience culture in new and exciting ways.â€

The Children’s Festival, which runs until July 26 at Ithra, blends creativity, learning, play and discovery. (Supplied)

The event, which began on July 7 and runs until July 26 between 4 p.m. and 11 p.m., blends creativity, learning, play and discovery.

The festival features 50 diverse activities including live performances, interactive stations, creative zones, workshops and a book fair, to encourage critical and creative thinking.

FASTFACTS

• The Children’s Festival’s artistic zones invite kids and their families to explore color, motion, and self-expression.

• The five-day Children’s Book Fair runs until July 19 and includes 20 local and international publishing houses.

• South Korea is this year’s guest of honor, offering a window into its culture through stories and illustrations.

The artistic zones invite children and their families to explore color, motion, and self-expression.

One such experience combines rhythm and culinary arts, transforming everyday kitchen utensils into instruments of sound and joy.

The Children’s Festival, which runs until July 26 at Ithra, blends creativity, learning, play and discovery. (Supplied)

“(The festival) gives children the freedom to express themselves and feel heard — whether through painting in the interactive art space, uncovering clues in the museum adventure, or stepping onto the open mic stage,†said Al-Jama.

The sessions have experts from local and regional institutions including the King Salman Global Academy for Arabic Language, Abu Dhabi Children’s Library, House of Wisdom in Sharjah, and King Abdulaziz Public Library.

The Children’s Festival, which runs until July 26 at Ithra, blends creativity, learning, play and discovery. (Supplied)

Parents and guardians are invited to join workshops, engage in conversations with other parents and build memories.

“It is this sense of togetherness, where children and families learn and grow side by side, that makes the festival so special,†Al-Jama added.

The Children’s Festival, which runs until July 26 at Ithra, blends creativity, learning, play and discovery. (Supplied)

With schools closed and summertime in full swing, local children are immersing themselves in the festival.

“The response so far has been incredibly encouraging. From the very first day, we have seen families arriving early and staying for hours, moving from one experience to the next.

The Children’s Festival, which runs until July 26 at Ithra, blends creativity, learning, play and discovery. (Supplied)

“Children have embraced the festival with curiosity and confidence,†she said of the opening week.

Additionally, the five-day Children’s Book Fair at Ithra runs until July 19, and includes 20 local and international publishing houses specializing in literature for children and young adults.

South Korea is this year’s guest of honor, offering a window into its culture through stories and illustrations.

“It is part of Ithra’s ongoing efforts to support the next generation by using culture as a tool for exploration, growth, and shared experience,†Al-Jama said.

 


From Nigeria to Makkah, sereh finds a home on Saudi tables

From Nigeria to Makkah, sereh finds a home on Saudi tables
Updated 14 July 2025

From Nigeria to Makkah, sereh finds a home on Saudi tables

From Nigeria to Makkah, sereh finds a home on Saudi tables
  • The introduction of sereh to º£½ÇÖ±²¥ is believed to be linked to the Hajj pilgrimage, when people from across the world brought with them their cultural traditions, including food

RIYADH: Sereh, a beloved African dish rooted in Nigerian tradition, has carved out a place for itself in the culinary landscape of º£½ÇÖ±²¥.

Once popular as a street food in Makkah’s older neighborhoods such as Al-Mansour, Al-Hafayer, and Al-Barno, sereh has grown beyond its origins to reflect a story of migration, cultural exchange, and shared taste.

Traditionally, sereh consists of skewered beef seasoned with a bold blend of African spices. (AN photo by Huda Bashatah)

Traditionally, sereh — also known as tsire or suya — consists of skewered beef seasoned with a bold blend of African spices, then roasted over an open flame. This method creates not only a flavorful dish but an aromatic experience that draws people in.

“Tamiz, or Afghani bread, was also a street food, so they were often enjoyed together,†said Rodwan Fallatah, owner of the African restaurant AfriQ in Riyadh.

FASTFACT

Sereh’s journey from West African street stalls to Saudi dinner tables captures the essence of Makkah’s openness.

“You roast the sereh until it’s hot, and with tamiz nearby, you simply grab some hot bread to enjoy with it.â€

The dish originates from the Hausa tribe, an ethnic group with a strong presence in northern Nigeria, southern Niger, and beyond.

Traditionally, sereh consists of skewered beef seasoned with a bold blend of African spices. (AN photo by Huda Bashatah)

“As a proud member of the Hausa tribe, I take great pride in seeing our traditional dish being enjoyed far beyond Hausa land, reaching communities across Africa and even here in º£½ÇÖ±²¥,†said Zainab Hawsawi, a Saudi writer and businesswoman.

She noted that the typical Hausa kitchen is a treasure trove of rich and diverse flavors, featuring meat dishes like dambu nama, delicately shredded and seasoned dried beef; kilishi, thinly sliced, spiced, and sun-dried meat; and balangu, famous for its juicy, freshly grilled pieces.

“But nothing compares to the explosion of flavors you experience when eating suya, especially as you dip each piece into yaji, the signature blend of spicy suya dipping spices,†she added.

The introduction of sereh to º£½ÇÖ±²¥ is believed to be linked to the Hajj pilgrimage, when people from across the world brought with them their cultural traditions, including food.

Sereh gradually integrated into the local food scene, creating a fusion of flavors that captivated the taste buds of residents.

“I think the logical answer would be migration,†said Fallatah, emphasizing how pilgrims helped introduce the dish into Makkah’s multicultural food scene.

Makkah, long regarded as a cultural crossroads, provided fertile ground for this culinary exchange. As locals encountered new dishes, they began to experiment and adapt.

Originally from Madinah, Fallatah moved to Riyadh in 1997 and opened AfriQ, where he serves sereh among other dishes.

His passion for African cuisine has made his restaurant a popular spot for both locals and visitors.

“The spices are unique, and the preparation of sereh is different. Locals observe and learn, and soon they want to try it themselves,†he explained, noting that demand is especially strong in hotels catering to pilgrims and tourists.

Sereh’s journey from West African street stalls to Saudi dinner tables captures the essence of Makkah’s openness and the Kingdom’s growing embrace of cultural diversity through food.

As it continues to evolve, sereh stands as a flavorful reminder of how Saudi kitchens are becoming more globally inspired — one skewer at a time.

 


Hungary’s ambassador bids farewell to º£½ÇÖ±²¥ after a decade of diplomacy

Hungary’s ambassador bids farewell to º£½ÇÖ±²¥ after a decade of diplomacy
Updated 14 July 2025

Hungary’s ambassador bids farewell to º£½ÇÖ±²¥ after a decade of diplomacy

Hungary’s ambassador bids farewell to º£½ÇÖ±²¥ after a decade of diplomacy
  • Balazs Selmeci hails Vision 2030 reforms, societal change, stronger bilateral ties

RIYADH: Hungarian Ambassador to º£½ÇÖ±²¥ Balazs Selmeci bid farewell to the Kingdom as he concluded his decade-long tenure.

Selmeci visited Arab News headquarters in Riyadh on Monday, where he met with Editor-in-Chief Faisal J. Abbas.

The envoy said his goals were to strengthen political and diplomatic relations, expand economic ties and promote a positive image of Hungary in º£½ÇÖ±²¥.

Hungarian Ambassador to º£½ÇÖ±²¥ Balazs Selmeci with Arab News Editor-in-Chief Faisal J. Abbas in Riyadh on Monday. (AN photo by Huda Bashatah)

At the same time, Selmeci sought to highlight º£½ÇÖ±²¥â€™s changes and opportunities in Hungary, as well as the hospitality and kindness of the Saudi people.

“I believe I achieved good results in both areas, thanks to the support of Saudi institutions, the people and my colleagues at the embassy,†Selmeci told Arab News.

Reflecting on his time in the Kingdom, Selmeci highlighted the significant changes he witnessed over the years. He singled out the closing ceremony of Riyadh Season at King Fahd Stadium as a moment that symbolized º£½ÇÖ±²¥â€™s rapid transformation.

Saudi society showed commitment to the reforms, leading to a more open and globally connected country.

Balazs Selmeci, Hungarian Ambassador to º£½ÇÖ±²¥

He recalled that the stadium was full of men and women together, and Saudi ballet dancers performed on stage — something that would have been unimaginable earlier.

“At that moment, I realized how much º£½ÇÖ±²¥ had changed. I saw many talented Saudis and felt their happiness, both on stage and in the audience,†the envoy said.

Over more than 10 years in º£½ÇÖ±²¥, Selmeci observed the transformative impact of Vision 2030, including societal reforms and economic diversification.

He added that social reforms — such as involving women in the workforce, increasing their participation across sectors, welcoming international visitors and events, and balancing tradition with modernization — laid the foundation for economic progress.

“Vision 2030 itself required great courage from the leadership and strong support from the Saudi people,†Selmeci said.

From the outset, Saudi society showed commitment to the reforms, leading to a more open and globally connected country, he added.

“These social and ongoing economic reforms have increased º£½ÇÖ±²¥â€™s international presence and influence,†Selmeci said.

He added that the reforms have allowed foreigners to better understand the Kingdom and build trust, and that the dedication of both the government and the people provides a strong foundation for success.

Selmeci began his tenure as ambassador on Nov. 14, 2019, presenting his credentials to Saudi Foreign Minister Prince Faisal bin Farhan on Dec. 12, and to King Salman on Jan. 8, 2020.

Before then, he served in Riyadh as deputy head of mission from March 2014 to June 2018, marking more than a decade since he first began working to strengthen Saudi-Hungarian relations.

During his tenure, he oversaw the first-ever bilateral meeting between the two countries’ foreign ministers in the Kingdom, as well as the first bilateral meeting between their defense ministers.

Selmeci said that among the economic cooperation projects during his tenure, his favorites were the reestablishment of the Saudi-Hungarian Business Council, the launch of the Saudi-Hungarian Digitalization Cluster and the creation of the first Saudi-Hungarian joint venture in the Kingdom.

He also extended his best wishes to the Saudi people, encouraging them to continue working with determination toward a better life, making the country more prosperous while preserving its traditions and heritage.

Asked what message he would leave for his successor, Selmeci expressed hope that they would build on these achievements and accomplish even greater successes, while creating as many memorable experiences as he did.

He added that his successor could count on the full support of the Saudi leadership, officials, the people, the diplomatic corps and embassy staff.

In his closing remarks, the ambassador said he planned to return to the Kingdom in the future — “even as a simple tourist, to walk in King Salman Park, visit Qiddiya or attend Expo 2030.â€


Open call for 12th Red Sea International Conference in Jeddah

Open call for 12th Red Sea International Conference in Jeddah
Updated 14 July 2025

Open call for 12th Red Sea International Conference in Jeddah

Open call for 12th Red Sea International Conference in Jeddah
  • Museums, heritage commissions invite experts to submit proposals for 2026 event
  • Grants available to successful bidders

JEDDAH: Experts in the fields of archaeology, history, anthropology, environmental studies and museum curation are being invited to apply to take part in the 2026 edition of the Red Sea International Conference.

The event, which will run from April 9-12, will be held at the Bab Al-Bunt building, which sits within Jeddah’s UNESCO-listed Historic District and is the future home of the Red Sea Museum.

Launched in 2002, the conference is regarded as a key platform for interdisciplinary dialogue on the Red Sea’s historical significance. Previous editions have been held in partnership with the British Museum, University of Southampton, University of Warsaw and University of Crete, among others.

The open call for the 2026 event was issued by º£½ÇÖ±²¥â€™s Museums Commission and Heritage Commission. Participants will explore a broad range of themes, from ancient maritime trade and the archaeology of coastal cities and ports, to environmental history, underwater heritage and the Red Sea’s legacy as a crossroads of cultures linking Africa, Arabia and the Indian Ocean.

Anyone interested in taking part should submit an abstract, limited to 300 words and written in English, to [email protected] by Oct. 15. Poster proposals are also welcomed and will be reviewed by a scientific committee.

To support broad participation in the conference, the commissions will provide five grants to cover the cost of travel, accommodation and registration to researchers whose papers are accepted.

Priority will be given to applicants from the Red Sea region and developing countries.

By hosting the conference in Jeddah, the commissions aim to bolster º£½ÇÖ±²¥â€™s academic and cultural standing, while reaffirming the Red Sea’s enduring significance as a living archive of human history, exchange and civilization.