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RIYADH: ����ֱ��’s giga-project NEOM has unveiled its latest sustainable tourism destination, Siranna, featuring a 65-key hotel and 35 exclusive residences. 

Siranna will also feature a beach club, spa, wellness facilities, and horse riding offerings for visitors, according to a press statement.  

“Sophisticated dining and entertainment options will also satisfy a wide range of tastes and interests among guests,” said NEOM in the press statement.  

It added: “The guiding principle underpinning the development is to ensure minimal intervention in nature, where thoughtful and deliberate techniques will be used to preserve the surrounding landscape.” 

Developing the tourism sector is a key agenda of ����ֱ��’s Vision 2030, as the Kingdom is steadily diversifying its economy away from oil.  

Through its National Tourism Strategy, ����ֱ�� aims to attract 150 million tourists to the Kingdom by the end of this decade – a target revised up from 100 million.

“Aligned with NEOM’s commitment to conservation, Siranna will complement its coastal location and be delivered sustainably,” added NEOM in the press statement.  

Earlier this month, NEOM, which is being developed with a budget of $500 billion, unveiled another tourism destination named Epicon, a new premium spot set along the Gulf of Aqaba. 

Epicon is expected to offer a diverse range of experiences that include leisure activities at a beach club, wellness programs, exploring natural landscapes, and fine dining options. 

The project will also feature two towers, one reaching 225 meters and the other 275 meters in height, encompassing a luxury hotel with 41 high-end tourist apartments and exclusive residential suites. 

Epicon also includes a resort comprising 120 rooms and 45 beachfront villas. 

On Nov. 28, affirming its commitment toward sustainability, NEOM signed multiple memorandums of understanding with Bosch and Bain&Co. to accelerate clean industrial transformation in Oxagon, the industrial facility located within the city.  

In an X post, Oxagon said that these deals with Bosch and Bain&Co. will help Oxagon “harness the expertise of each organization to shape the future of manufacturing through investments in innovation, technology and talent development.”