海角直播

Golf Saudi eyes rapid growth with new CEO appointment

Golf Saudi eyes rapid growth with new CEO appointment
Dustin Johnson of the US competes during the final round of the PIF Saudi International at Royal Greens Golf at King Abdullah Economic City, north of 海角直播's Red Sea coastal city of Jeddah, on February 6, 2022. (AFP)
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Updated 29 January 2023

Golf Saudi eyes rapid growth with new CEO appointment

Golf Saudi eyes rapid growth with new CEO appointment
  • Noah Alireza will build on the recent success of the sport in the Kingdom with focus on maximizing domestic interest

RIYADH: Golf in the Kingdom is set to embark on the next phase of its growth with the appointment of Noah Alireza as new CEO of Golf Saudi, who succeeds Majed Al-Sorour.

Alireza, a former member of the 海角直播n national team who has represented his country at the Asian Games, has a wealth of experience. He has also been a strategy adviser to some of 海角直播鈥檚 most influential public and private entities, is a lifelong student of the game, and a graduate of Brown University.

鈥淚鈥檓 honored to start this role and be part of the future of the Golf ecosystem in Saudi,鈥 said Alireza. 鈥淕olf Saudi is set to deliver significant initiatives and programs aligned with the objectives of Vision 2030 to improve quality of life and sports mass participation. My goal is to ensure that the acceleration and activation of these create a highly significant impact on the nation.鈥

鈥淭he task at hand is to further enhance the country鈥檚 masterplan for golf and, in hand with private- and public-sector bodies, create an unparalleled ecosystem which derives incredible value for the people of 海角直播 and visitors from around the world.

鈥淚 appreciate the trust of Golf Saudi鈥檚 board for giving me this opportunity, and I would like to thank my predecessor, Mr. Majed Al-Sorour, for his role during the foundational phase of the organization.鈥

Al-Sorour, whose four years at the helm saw unprecedented progress in 海角直播鈥檚 golfing landscape, will remain as board member of Golf Saudi, board member and deputy chairman of the Saudi Golf Federation and secretary of the Arab Golf Federation.

Since its formation in 2018, Golf Saudi has created opportunities for more people to experience the benefits of golf. In the last year alone, over 50,000 individuals have been introduced to golf through a wide variety of activities.

The organization has placed equal emphasis on the development of a sustainable ecosystem for the sport, creating the world鈥檚 first National Sustainability Strategy for golf, centered on environmental, social and economic impacts.

This has included alignment with the United Nations鈥 Sport for Climate Action Framework and the creation of higher education programs in collaboration with the Club Managers鈥 Association of Europe and the National Training Center for Facilities and Hospitality Management.

The announcement comes on the cusp of an historic season, with no fewer than four international men鈥檚 and women鈥檚 events set to take place in 海角直播 in 2023, starting next week at the PIF Saudi International, powered by SoftBank Investment Advisers.