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Global rank 2022: 24

Global rank 2021: 24

º£½ÇÖ±²¥ came in second place among Arab nations in the Brand Finance Global Soft Power Index, with a global rank of 24, maintaining last year’s rank but with a notable improvement in its score.

º£½ÇÖ±²¥â€™s experience with its soft power and nation branding is highly successful due to its strategy, represented by its Vision 2030 with its three key themes, a vibrant society, thriving economy and an ambitious nation. 

The Kingdom is considered the center of the Arab, Islamic and international energy world, with a rich history and culture. Over the years, the country has been using soft power as part of its foreign policy strategy.