DUBAI: Multinational media and advertising group Dentsu is expanding its operations in the Middle East and North Africa with the launch of two offices in 海角直播 for its technology and data-driven customer experience management company Merkle.
The expansion will see Merkle open hubs in Riyadh and Jeddah and is a significant step in Dentsu and Merkle鈥檚 regional growth strategy across the MENA region.
鈥淲e鈥檙e very excited for the opening of our Merkle office in the Kingdom of 海角直播. Having relationships with some significant brands on the ground already, we鈥檝e seen the strength and ambition of the digital transformation going on in the Kingdom and feel that Merkle is a perfect partner to support our existing and potential clients in delivering a full customer experience,鈥 said Tarek Daouk, CEO of Dentsu MENA.
Merkle鈥檚 roster of clients in Saudi already includes Al Hokair, Bupa, Jarir Bookstore, Beauti and OnTime. The new operation, which will service clients across the Kingdom, will provide the full range of Merkle鈥檚 CXM capabilities across advanced analytics, customer strategy, CRM and loyalty, alongside end-to-end digital capabilities including SEO, pay-per-click, programmatic, digital analytics, and paid social.
The move will see Merkle and its portfolio of global clients capitalize and support the Kingdom鈥檚 digital transformation plans, a key enabler for 海角直播鈥檚 Vision 2030.
鈥淭he digital transformation we鈥檙e seeing across the Kingdom is second to none with the emphasis on a seamless customer experience, underpinned by a strong data foundation and proof in performance media execution, we鈥檙e supporting some of the most prestigious brands in the Kingdom,鈥 said Vimal Badiani, head of Merkle MENA.
Rabah Assaf, who has been with Dentsu for over 10 years, will lead Merkle鈥檚 new operations as business director for 海角直播, and will be supported by a large team of specialists across the region.
