JEDDAH:聽Obesity is a growing issue in 海角直播. A study by the Sharik Association for Health Research found that the rate of obesity among Saudi adults totaled 35.6 percent in 2020.
Besides health issues, another study by the US-based University of North Carolina at Chapel Hill, in collaboration with Saudi Health Council and the World Bank, found that obesity increases the risk of death by COVID-19 by 48 percent, and may make vaccines against the disease less effective.
In a bid to help those suffering with their weight, entrepreneurs Mohammad Faden, Nofal Al-Jefri and Mohammad Al-Harthi in November 2019 set up Botola Meals, a healthy meal-prepping service.聽
Botola is the Arabic word for heroism. 鈥淚t may directly symbolize athletes and achievements, but in fact it is a deep philosophy,鈥 Faden told Arab News. 鈥淲hatever the individual鈥檚 ambition to reach that goal is, it is in itself an achievement and a mark of heroism,鈥 he added. Al-Jefri highlighted the fact that consumers are prone to purchasing meals that are quick to prepare. 鈥淲e believe that the market needs and lacks this type of project specialized in healthy fast food, and when you specialize in a particular field, it enhances consumer confidence in your product,鈥 Al-Jefri said. 鈥淐lean Eating Matters鈥 is the restaurant鈥檚 slogan. Al-Harthi said that Botola Meals offers healthy diets that are not about depriving yourself, but about balance. 鈥淲e also want to educate people about the importance of investing in themselves and their health in an easy and convenient way,鈥 he said. Botola Meals also prepares customized plans to cater to the specific needs of customers, such as monitoring ingredients that cause allergies and eliminating carbohydrates if a customer is following a paleo diet.
鈥淲e sit down with the customer and cooperate as much as possible in providing what suits them,鈥 Faden said.
The startup meal service sold about 45,000 meals in 2020 鈥 roughly 120 meals a day.Botola Meals has one branch in Jeddah鈥檚 Al-Salama district, and is planning to open a second branch in Riyadh in 2023. The startup鈥檚 long-term plan is to expand across the Gulf and beyond.
